March 18, 2025

Ground-Up Boutique Hotel Development in San Francisco - High Risk, Higher Reward? | Mike Demson E22

Ground-Up Boutique Hotel Development in San Francisco - High Risk, Higher Reward? | Mike Demson E22
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon
Apple Podcasts podcast player iconSpotify podcast player iconRSS Feed podcast player icon

Could you really buy a hotel development site in Fisherman’s Wharf, San Francisco—at a fire-sale price—and turn it into a boutique hotel with a projected value over $11 million?

That’s the plan today’s guest, Mike Demson, is working on. In this episode, Mike breaks down how he’s finding undervalued hotel opportunities, increasing density, reducing construction costs, and creating Instagram-worthy experiences with lean operations and smart design.

We challenge the assumptions, dig into the numbers, and talk about what it actually takes to pull off a project like this.

You’ll also hear about his second hotel project in Sonoma wine country—including a planned 67-unit expansion and brand partnership with IHG’s Vignette Collection.

If you’re thinking about hotel development—or you just want a behind-the-scenes look at a real-world deal—this one’s for you.


Connect with Mike:

Website: https://www.demsonconsulting.com

Linkedin: https://www.linkedin.com/in/mikedemson

Instagram: https://www.instagram.com/mike.demson

Facebook: https://www.facebook.com/michael.demaria.1987

Connect with Mike and Nate:

Instagram: @the_hotel_investor_playbook

Contact Us: info@hotelinvestorplaybook.com

Invest with us: Visit Malama-Capital.com for more information.