Brian Linton
CEO
Brian Linton is a brand builder with a passion for creating purpose-driven companies. He founded United By Blue, an eco-friendly apparel business that removed over 3 million pounds of trash from waterways, growing it to $20M in revenue. In 2020, he and his wife Joanna entered the hospitality world by transforming a rundown motel into The Rex, a boutique hotel in the Poconos.
They went on to launch Ferncrest, a glamping brand known for design-forward outdoor stays and now expanding through a national franchise model. Through their platform, Finding Promised Land, Brian and Joanna help others build profitable glamping businesses by sharing tools, equipment, and education.
Brian’s work blends environmental stewardship, business innovation, and a drive to help others carve out their own path.