Justin David Maxwell

Justin D Maxwell is a partner at Big Life Financial, a firm that acts as a fractional family office for successful business owners earning $500K to $10MM+ in revenue. He specializes in helping entrepreneurs—especially in asset-heavy industries like hospitality—treat their business like a true investment, not just a job.

By integrating tax strategy, wealth planning, legal protection, and business structuring, Justin empowers founders to build transferable value, protect their upside, and accelerate post-exit wealth. His frameworks are trusted by operators who want to preserve what they’ve built and create generational impact—not just quarterly profits.

Justin has helped clients save millions in taxes and design family-office structures long before they thought they were “big enough” to need one. He’s known for translating complex financial ideas into clear, actionable steps for business owners ready to level up.