Small Town, Big Vision: Building a Scalable Wellness Resort Brand | Ian Joseph E31

In this episode, we sit down with Ian Joseph, founder of Branch, a luxury micro resort in the hills of West Virginia, to talk about building boutique hospitality with a soul.

Ian’s not only creating a set of luxury cabins, he’s crafting a guest experience rooted in community, design, and nature. And he's doing it all with a lean team, a USDA loan, and a strategic eye for scale.

What You'll Learn:

• Why Ian pivoted from short-term rentals to commercial micro resorts
• How he found and secured the perfect property for $600K
• The exact financing structure, including a rare 97% LTV USDA rural development loan
• His 3-unit design strategy and pricing model for $400+ ADRs
• How Branch partners with the local economy instead of building on-site restaurants and spas
• The marketing game plan used to pre-sell resort stays through crowdfunding
• How to find hidden gem towns perfect for experiential hospitality

Connect with Ian:

Email: ian@staywithbranch.com

Website: https://staywithbranch.com

Instagram:@staywithbranch

Facebook:Staywithbranch

Connect with Mike and Nate:

Instagram:@the_hotel_investor_playbook

Contact Us:info@hotelinvestorplaybook.com

Invest with us:VisitMalama-Capital.comfor more information.