This Contractor Built a $6M Hospitality Brand With $90K and Zero Outside Investors | Chris Broomfield E82
Most people assume you need outside investors, a big budget, or a prime location to build a profitable hospitality brand. This episode proves otherwise.
In this episode, you'll learn exactly how one builder went from working as a contractor to owning a luxury micro resort that nets over half a million dollars a year, with no syndication, no partners, and no fancy market.
A builder and founder who bootstrapped a five-cabin luxury brand from $90,000 out of pocket joins the show to break down how he did it. Chris Broomfield built Evergreen Cabins in a town of 3,000 people in rural New York, starting with a piece of land bought from a friend and materials scraped from his contracting jobs. Today, the brand has a couple of hundred thousand Instagram followers, a 40,000-person email list, and a portfolio valued at nearly $6 million.
In this episode, you'll discover:
- Why sweat equity can outperform raising capital, and what the math actually looks like when you build it yourself
- How a single guest's TikTok generated 7 million views and booked the property out for three years straight
- The pricing mistake that likely cost Chris $200,000 to $300,000, and how to avoid it with dynamic pricing tools
- How he went from 100% Airbnb-dependent to nearly 90% direct bookings using a $100 lead magnet and email marketing
- Why he turned down investor after investor, and what that decision means for his eventual exit at a $10M target
- The 10% savings rule he now teaches his 14-year-old son, and why he believes anyone can do this
If you've been sitting on the idea of building a micro resort or boutique hospitality concept and keep telling yourself you don't have enough capital to start, this episode will either light a fire under you or call your bluff. Don't miss Chris's breakdown of exactly what it costs to operate five luxury cabins, and what it really takes to get to a $500K gross income without a single outside dollar.
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Connect with Chris Broomfield:
Website: evergreencabins.co
Email: info@evergreencabins.com
Instagram: evergreen_cabins
Connect with Michael on Instagram or LinkedIn.
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